Keywords in SEO play a pivotal role in boosting your online presence. What truly is an SEO keyword? Here's an in-depth exploration.

In digital marketing, a keyword is a word or phrase that individuals input into web browsers when they are searching for a particular service, product or information. SEO heavily depends on the use of these keywords to position websites.

The essence behind SEO keywords lies in their ability to connect what users are searching for to the content that you’re offering on your website. Cleverly using these keywords will help attract the right audience and boost the likelihood what is an SEO keyword of sales.

Having established the explanation of an SEO keyword, let's look at how to use keywords efficiently. Optimizing the use of keywords calls for a balance. You'd want to include relevant keywords to attract search engines but without overloading your content with them.

One way is to place the keyword in your content’s title. This not only helps in ranking, but also makes your content more likely to be relevant to the searcher's query. Consider also using keywords in the metadata and headings of your website, as these are spots where search engines tend to look.

Additionally, it's important to choose keywords that align with your targeted market. This signifies understanding their lingo, their searching habits and their wants.

In summary, a well-chosen SEO keyword can act as a bridge between the user's query and your online content. It's a essential tool to succeed in the cut-throat world of digital marketing. However, success hinges on its effective and balanced use.